Revenue Opportunities for Global Cosmetics Manufacturer

A global cosmetics and manufacturing company aimed to improve the rate of consultants closing their first sales order and optimise resources spent for sales consultant recruitment and training.

Through our analysis and insights, we were able to identify potential sales consultants who were more likely to close their first order. This allowed the business to prioritise who would need their in-person training versus their less resource heavy all digital training.

Through these efforts, they were able to estimate a $10m increase in revenue through more efficient and well-trained sales consultants.