Short answer
Start by removing avoidable copying, chasing, formatting and routing. Keep people responsible for judgement, relationships, exceptions and quality control.
Frame the work honestly
Staff will notice if automation is presented as empowerment but managed as cost cutting. Be clear about the problem: too much time is being spent on low-value admin, and the firm wants people focused on work that needs care, judgement and client understanding.
Start with the boring work
The best early targets are usually not glamorous. They include moving information between systems, turning notes into tasks, checking whether forms are complete, preparing standard updates and reminding people when a workflow is stuck.
Keep humans in the loop
Human review is not a weakness. It is how firms protect quality while learning where automation is reliable. Over time, review can become lighter for low-risk tasks and stay strict for sensitive work.